# Raptor connector

The [Raptor](https://www.raptorservices.com/) connector is an add-on that provides a seamless integration between Ibexa DXP and Raptor recommendation engine.

Its primary goal is to enable editors and managers to deliver personalized experiences across digital channels, which helps increase conversion rates, drive sales, and improve user engagement.

By combining content management capabilities with advanced recommendation features, the connector allows teams to build and manage personalized experiences across integrated tools.

The connector ensures a smooth and unified integration layer, enabling:

- event tracking through the tracking API
- personalized delivery of content and product recommendations through the Recommendations API
- flexible, SiteAccess-aware configuration

This approach reduces integration complexity while providing a scalable foundation for personalization use cases across multiple sites and markets.

To configure the integration with Raptor, follow a step-by-step procedure that allows you to activate the Raptor connector. Activation includes [configuration](https://doc.ibexa.co/en/latest/recommendations/raptor_integration/connector_installation_configuration/index.md), adding tracking scripts and events, and using [Page Builder](https://doc.ibexa.co/en/latest/content_management/pages/page_builder_guide/index.md) blocks.

For more information about tracking, check the Raptor documentation: [Implementing tracking](https://content.raptorservices.com/help-center/data-management#implementing-tracking).

- [Configuration procedure](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/recommendations/raptor_integration/connector_installation_configuration/) - To configure the Raptor integration, follow the step-by-step procedure described below.
- [Raptor tracking functions](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/recommendations/raptor_integration/tracking_functions/) - Integrate the tracking script to collect user interactions.
- [Tracking with PHP API](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/recommendations/raptor_integration/tracking_php_api/) - Tracking with PHP API.
- [Recommendation blocks in Page Builder](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/recommendations/raptor_integration/recommendation_blocks/) - Recommendation blocks in Page Builder
- [Custom recommendation rendering](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/recommendations/raptor_integration/custom_recommendation_rendering/) - Use existing controllers to render recommendations outside the Page Builder.
- [Recommendations Twig functions](https://ez-systems-developer-documentation--3161.com.readthedocs.build/en/3161/templating/twig_function_reference/recommendations_twig_functions/) - Recommendations Twig Functions